Somehow, the coffee culture has become more powerful than ever. a SINGLE CUP CAN TURN YOU INTO A PRODUCTIVE POWERHOUSE IN A MATTER A MINUTES. This characteristic of coffee has enticed a huge part of the world’s working class. If not a huge part, it is possible that it has conquered all of it.
There is just a whole demographic that is part of the whole coffee craze. I do not think that this culture is still a fad. I believe it will stay forever. The coffee industry has been so rooted in the daily life of a typical worker and somehow, we have become dependent to it. The demand will never decrease due to the fact that it has become a necessity in today’s way of life. Everything is on the go. There is so much to do but time is very limiting. Also our body’s limitations in coping with being stressed out and overworking can prove as obstacles to finishing tasks on time. I hate to admit that this way of life is irreversible. Lifestyle will never go backwards. It is always moving forward, ever evolving.
Truly, the giants of the coffee industry can be considered geniuses. If not, they may be pretty damn lucky for ending up in this flourishing stream of opportunities. There is just so much categories for merchandise. There are coffee fanatic shirts, coffee mugs, instant coffee, premium brewed coffee, and many more. They have been very successful in glamorizing this product. Don’t even get me started about Starbucks. I am not a fan but I must agree it’s really successful and it has no plans of holding back. It debunks the myth that high prices will yield low demands.
Starbucks has been targeting a specific demographic that belong to a very profitable category. The working class has been their target. It’s very simple logic. The working class generate sufficient income to support themselves. The people that belong to this category are able to purchase pricey goods. There is also a notion that people who buy from expensive coffee shops are living high. They have created an elite qualifier. It’s like, drinking starbucks is a must if you are rich, or if you want to appear rich. Worldly or not, it is good for the business because it is all about profits.
Don’t you know that you can make your own coffee at home with the same quality and taste as the ones these expensive coffee shops make? Yes! With the right equipment and the right attitude, this can be attainable. A website called espressoden.com is offering a wide range of lists and tips to where you can buy the right equipment to brew the perfect coffee at home. If you are the type who care less about appearing cool around other people and you just want to get things done, you have to try this out. I really don’t mean to criticize starbucks lovers but I hope you can give yourself a chance to see through the high price.